As a commercial / industrial photographer, I work half in the magazine world and the other half in marketing.
This story in an example of how we utilize the new social media by adapting old school "job story" photojournalism to the new world of web sites, blogs, emails, links, tweets, electronic brochures and magazines etc. No matter the medium it is my job to use words and pictures to get a product's message to it's potential customers.
The "oil field" has always had a different system of marketing. You can advertise until you are blue in the face but it is just not as effective as in other industries. People who work in the "oil field" are a close knit group and tend to stick with what and who they know. We have a history of having to be careful of new products, ideas or people. Let's just say we look to proven people, products and services before jumping into something we don't know. (I use the term we because I am a part of the industry and have been for 15 years)
The most effective way of marketing has always been "word of mouth". Still more importantly, that message has to come from a trusted source.
You will notice, this electronic story / brochure, I call a "scroller" leads with the most important asset any company has to offer. It's people. Since people hire people rather than "just iron", we show them who they will be dealing with rather than just "what". The assumption is once the "buyer" sees who they are dealing with, they will be interested enough to continue "scrolling" down for product information.
This is the first sample and will surely be revised and improved many times. If we have the opportunity we will install links from pictures or statements to videos or fact sheets. We expect the "scrollers" to be the equivalent a customer looking through a magazine, flipping pages, looking at the pictures, until something catches his or her eye.
I promise the next one won't have all the above marketing rationale in it. This is our first sample. Please take your time and scroll through our picture story:
For your very own "Scroller" story call or contact the "usual suspects" at:
John Boykin, Producer, Photographer
Pioneer Well Services
Work Over Rig #100
"First day on the job !"
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Pioneer Well Services Rig # 100 work over rig's first day on the job, near Goliad, Texas
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Pioneer Well Services Rig #100 is a 550 horse power, double drum, with 250,000 pound, 104 foot derrick. It has the capability of racking 22,000 feet of pipe. These pictures were made on the first job this rig ever did. June, 2012
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Pioneer Well Services Workover rig #100 first day on the job
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Joe Eustace, President of Pioneer Well Services, Production Services Division, shakes hands with Rig #100's very first customer, Gary Brumley, Vice President Operations for Acock Engineering. Enjoying the get together is Joe Freeman, Vice President, Pioneer Well Services, Production Services Division. There are many years of experience in this picture.
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The crew and first customer for Pioneer Well Services new Rig #100 on it's first day at work.
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Choka's Crew with their new rig's first customer. Oscar Valdez, far right in picture, better known as "Choka" is the tool pusher for Rig #100. Gary Brumley, Vice President of Operations for Acock Engineering, requested this rig and specifically "Choka's Crew". Who says this industry isn't built on relationships ? Gary and Choka just proved it. Choka's forty years on workover rigs brings him a lot of respect.
What crew wouldn't be happy ? Come to a new company and they give you a brand spanking new rig. Yes life is good.
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Joe Freeman supervising Pioneer Well Services Work over Rig #100 first day on the job.
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Field oversight by senior management is a plus when dealing with Pioneer. In addition to Joe Freeman, Vice President, Pioneer Well Services pictured above, this crew will work with Glenn Pawelek as their Regional Manager.
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Pioneer Well Services, Production Services Work over Rig #100 Mud Pump
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A brand new mud pump for the new rig. This one is a Ellis Williams 440 Triplex pump, 5000 pound p.s.i. It is powered by a Detroit Series 60 Engine.
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All new Mud Tank for Pioneer's new Workover Rig #100.
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This new 200 barrel open top mud tank with 6" gas buster. Notice the nylon safety hobbles attached to the mud lines.
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New supplies on new workover rig.
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Pioneer Work over Rig #100 has all new back up supplies such as 5,000 lb. back up unions, valves, and chiksans. The rig has plenty of built in storage space as well.
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Pioneer Well Services new workover Rig #100 came with this Ellis Williams 440 with 500 lb. manifold.
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The rig comes with a new Ellis Williams 440 Triplex pump with 5000 lb. p.s.i. It has adjustable chokes and a 4 by 6 centrifugal charging pump.
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Pioneer Well Services, Production Services Rig #100 floor shot.
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Rig #100 floor action shot showing the crew working with their new 150 ton McKissick Block. The rig is equipped with the new style lightweight aluminum adjustable ladder. It is much quicker to install and easier to use. No hoist needed.
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Black steel beam at the bottom of picture is the anchoring beam.
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The wide black steel beam you see in the bottom right hand section of this picture is the innovative 40 foot anchoring beam. This mechanism allows the rig to be balanced and anchored without the usual tie down stakes and guy wires.
Advantage..quicker set up, as well as access to hard surface locations. Each beam is custom built and certified for use on a specific rig.
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Pioneer #100 Workover rig in the Eagle Ford Shale
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Pioneer Rig #100 is equipped with a single man cab. This set up affords the driver with state of the art visibility. The single man rig also offers extra cargo space for additional tools or spool.
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Pioneer Well Services, work Over Rig #100 crew at work.
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New rig, new crew, first pipe out of the hole. An important event in the life of any work over rig. Gill tubing tongs with air back up.
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Side view of Pioneer Well Services Work over rig #100
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Here's a full side view of Rig #100 set up in the field.
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Pioneer Well Services Work over Rig #100 at work in the Eagle Ford Shale, near Goliad, Texas
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Another innovation for Rig #100 is the V door with modified safety hand rails.
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Pioneer Well Services Work over Rig # 100 engine with cool covered set up in the Eagle Ford Shale near Goliad, Texas
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The engine compartment is set up with protective covering to enable the rig to "weather" the elements for years to come. In south Texas the sun can be the toughest element. This shade protects the wiring and hoses from direct sunshine and higher temperatures.
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Pioneer Well Services Work over Rig #100 in the Eagle Ford Shale near Goliad, Texas
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Pioneer uniformed crew nippling up 5,000 pound double hydraulic BOP's. Pioneer Rigs have "state of the art" BOP safety systems that prevent pulling pipe when BOP's are closed.
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Pioneer Work over Rig #100's first of many jobs under a white hot south Texas sun.
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Pioneer Well Services Work Over Rig #100 utilizes a 150 ton traveling block under a tubing board capable of racking back 22,000 feet of pipe.
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Pioneer Work Over Rig #100 on first job in Eagle Ford Shale near Goliad, Texas
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Pioneer's Work over Rig #100 on it's first day at work. Here's a picture with the first pipe racked in the derrick.
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Pioneer Well Services's Work over rig #100 driller's console at work in Eagle Ford Shale near Goliad, Texas
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Rig #100 received an improved light weight driller's console and controls. They are mounted on a rust free aluminum housing which is impervious to the severe south Texas weather. Controls are more visible due to new improved locations.
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First pipe retrieved by Pioneer Well Services Rig #100, Eagle Ford Shale near Goliad, Texas
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Pioneer crew breaking out the first of the first. We can only imagine how many more there will be in the life of this great new rig.
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Pioneer Well Services Work over Rig #100 in the Eagle Ford Shale near Goliad, Texas
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Starting to fill the rack for the very first time. This is a good view of rack, cat walk and rig V door.
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A happy crew on Pioneer Well Services Work over Rig #100, Eagle Ford Shale near Goliad, Texas
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Here's a happy driller and crew with their new toy. What's not to like ? No more daily maintenance headaches with this new company and new rig. They said it was like getting a new lease on life.
For more information or to arrange for the Rig contact :
Noe Garza at the Pioneer Well Services yard in Alice, Texas.
His number is 361-960-9091
For more information on Pioneer Well Services go to the web site by clicking on the red letters below:
Pioneer's Web Site
For more information on Pioneer Well Services go to the web site by clicking on the red letters below:
Pioneer's Web Site
This "Scroller" was photographed, produced, invented and written by the "usual suspects" at:
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